Freelance Healthcare Technology Writer + Life Sciences| B2B Healthcare Content Marketing Writer

Racheal Ede | B2B Healthcare Writer

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Racheal Ede | B2B healthcare writer

Services

Services

Strategic content creation that gets healthcare decision-makers to sit up and listen

With the overabundance of online content regurgitating the same information, healthcare decision-makers care for different, insightful, and high-value thought pieces that show you understand the ecosystem in which they operate.

 My approach is built on expert interviews, in-depth research, and a deep understanding of your target audience. This ensures that I create content that healthcare buyers love and engage.

As a health tech content writer, I understand your unique challenges as a vendor today. So, let me help you execute your content marketing campaigns and drive business results. Together, we can create articles, ebooks, case studies, white papers, thought leadership, webinar scripts, and social media content—that invites those sales conversations and dialogue with clients and prospects.

Which one of these scenarios describes your current situation?

  • You are too busy and need a dedicated health tech writer who will take content off your plate and do a great job without having to hand-hold them.
  • You are doing ABM and want to partner with a well-informed health tech writer to create personalized content for your target accounts.
  • You have a team of subject matter experts who are good at what they do but not so good at articulating their ideas in writing.
  • You have a great content idea and you need a writer who understands your industry to take on the project, and knock it out the park.

If this is you, then you need ME in your team. You need someone that wakes up everyday thinking of content.

Let’s talk about how I can help now.

I can help you with the following services:

✅ Thought leadership content that builds trust and authority by providing compelling insights on a subject that is top of mind for healthcare stakeholders. I interview internal subject matters and supplement with outside research to create thought leadership that is written in their voice, compelling for the target audience, and sets you apart as a reliable authority in your industry .

✅ Educational content (including blogs, articles, webinars, infographics, ebooks, and white papers) that affirms your solution’s value and impact, addresses the pain points of target audience, and establishes your brand as trusted resource.

✅ Deep dive case studies or success stories that demonstrates real-world ROI and close deals faster. 

✅ Social media content and newsletters that engages prospects and inspires meaningful conversations and relationships.

You can work with me in these four ways

ONE-OFF PROJECT

This  depends on your current content needs— for example, white paper, case study, thought leadership. Basically,  It can also be a trial project to determine if we are a good fit for long-term collaboration. 

This package is best for health tech marketers who want to start with a trial project.

MONTHLY RETAINER 

Here is how it works: every month, we jump on a call to deliberate on your content needs, and agree on the deliverables. Retainers start at $3500.

This package is best for health tech marketers who want to become consistent in content production and get close enough to their audience.

FLAGSHIP PROJECT

If you are looking to create a flagship content like white paper or an ebook or any downloadable content.

Let me help you create the content and repurpose the main ideas into other formats (at a subsidized cost) to maximize exposure across a variety of channels and increase the value you get from that one content.

At the end of the project, you’ll get the following deliverables:

  • The flagship content (ebook or white paper)
  • Two blogs/articles
  • One newsletter
  • Three LinkedIn posts 
  • An infographic 

This package is best for health tech companies who want to maximize the most value from a big content piece, and essentially,  earn the attention of their audience across all possible touch points. 

Considering that healthcare executive mindshare is scarce, this package ensures that interesting ideas and insights are not buried in long reports, but are available in simpler content formats that are easier to scan and read.

END-TO-END WEBINAR CREATION

Virtually all winning healthcare technology companies are actively exploring webinar for higher-quality lead generation and improved conversion rates.

While this is a top priority, producing quality webinar at scale remains difficult for most. 

Hire me as your partner to help you develop Webinars that convert and move your audience towards action. I’ll interview your panelists and supplement with outside research to create relevant and engaging webinar content for your target audience.

What you will get:

  • Panelists interview transcripts 
  • Webinar landing page
  • Webinar script
  • Webinar slides
  • Transcribed blog post (from the webinar)
  • Follow-up email (Summarized version of the webinar for all attendees) 

This package is best for health tech marketers looking for a partner to take on the whole hassle involved in webinar creation, while you sit and relax. I’ll handle everything: research, interview, slides, script writing, and use the webinar transcript to create blog posts after it’s done. 

I’m always excited to talk to healthcare tech companies about their content needs. We can start with a small content project, depending on your content needs, to determine if we are fit for bigger and long-term collaboration. What do you say?

If you have any questions, do not hesitate to contact me here